The HTA is responsible for the development, management and coordination of various plans to help ensure a sustainable tourism economy and achieve the state’s vision for tourism to:
Honor Hawaii’s people and heritage;
Value and perpetuate Hawaii’s natural resources;
Engender mutual respect among all stakeholders;
Support a vital and sustainable economy; and,
Provide a unique, memorable and enriching visitor experience.
Hawaii Tourism Authority Strategic Plan: 2016
HTA desires to optimize benefits for Hawaii and integrate the interests of visitors, the community and the visitor industry.
On October 29, 2015, the HTA Board approved its Strategic Plan for the next five years. Click here to view the plan. To learn more about the process click here.