The HTA is responsible for the development, management and coordination of various plans to help ensure a sustainable tourism economy and achieve the state’s vision for tourism to:
Honor Hawaii’s people and heritage;
Value and perpetuate Hawaii’s natural resources;
Engender mutual respect among all stakeholders;
Support a vital and sustainable economy; and,
Provide a unique, memorable and enriching visitor experience.
Hawaii Tourism Authority Strategic Plan: 2016
HTA desires to optimize benefits for Hawaii and integrate the interests of visitors, the community and the visitor industry.
On October 29, 2015, the HTA Board approved its Strategic Plan for the next five years. Click here to view the plan. To learn more about the process click here.
Hawaii Tourism Strategic Plan: 2005-2015
(English) [pdf] (Japanese) [pdf]
This plan (Hawaii TSP), was developed with assistance and input from the visitor industry, community and other government agencies to create a shared vision for Hawaii tourism in the year 2015. It is a road map of strategic directions, goals and offers responsible and supporting partners for achieving that vision.
Recognizing that each county is unique and could benefit from its own tourism strategic plan, HTA funded the development of county tourism strategic plans (County TSPs). Completed in 2006, County TSPs reflect each county’s strengths, weaknesses, opportunities and threats and ultimately help to contribute to fulfilling the shared vision for tourism.