The HTA’s primary responsibility is to ensure that Hawaii delivers on its brand promise. This requires initiatives (see below) that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.
To learn more about how the HTA manages the promotion of Hawaii's brand, click here.
The Hawaiian culture and community is what makes Hawaii unique from all other destinations. The HTA supports programs that respects, honors and helps to perpetuate our indigenous culture. Learn More >
HTA's Signature Events are major festivals and events supported by the HTA which exemplify the unique Hawaii brand. Learn More >
County Product Enrichment Program (CPEP)
In partnership with each of the four counties of Hawaii, the HTA funds a County Product Enrichment Program (CPEP). These are programs that are initiated by the community and supported by HTA which showcase the unique and diverse experiences available for resident and visitor participation and attendance across the Hawaiian Islands. Learn More >
Arts & Culture
The HTA also supports initiatives that enhance the creative and culinary arts and other unique island experiences. Artists, filmmakers, musicians, chefs, practitioners and event organizers play important roles in providing unique and authentic experiences through festivals, events and other programs year round. Learn More >
The natural beauty of Hawaii is clearly one of our most important assets. As an essential custodian of the environment, the HTA supports efforts to manage, improve, and protect Hawaii’s natural resources. Learn More >
The goal for Workforce Development is too ensure a sufficient and highly-qualified workforce that is provided with meaningful careers and advancement opportunities. Learn More >
Sporting events enhance Hawaii’s economy, image, and quality of life. Accordingly, the HTA has developed sports marketing programs to increase Hawaii’s global presence and build sustainable sports tourism market. Learn More >
Safety & Security
The HTA supports lead state and county agencies in their collective efforts to help provide visitors with a safe and enjoyable Hawaii visitor experience. In particular, HTA is involved in supporting visitor assistance and crisis management efforts on behalf of Hawaii’s visitor industry.
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