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Maemae Program

Aloha Kakou,
Welcome to the Ma'ema'e Tool Kit!

Maemae - A Hawaiian Cultural Toolkit

These contents will assist you in representing Hawaii in a way that is consistent with our destination’s brand. It includes Hawaiian language tools, a Style and Resource Guide, a list of cultural activities and festivals, and other pertinent information about our destination.  Please click here to read the introduction piece before you browse the tool kit. 

Hawaii Tourism Authority

A quick overview of the Ma'ema'e Tool Kit (video)

News Releases & Statements

3/10/2018 Hawai'i Night at the STAPLES Center Celebrates L.A. Clippers Return to Honolulu

3/10/2018 L.A. Clippers to Return to Hawai'i for Training Camp to Start 2018-2019 Season

2/28/2018 Statement by George D. Szigeti RE: Hawai'i Visitor Statistics Results for January 2018

2/28/2018 Visitor Spending Generated $1.69 Billion in January 2018, the Highest Monthly Total in Hawai'i's History

2/26/2018 Hawai'i Tourism Authority Presents Spring Marketing Update, March 7

2/22/2018 Hawai‘i Hotels Statewide Begin 2018 with Strong January

1/31/2018 Statement by George D. Szigeti RE: Hawai'i's Visitor Statistics Results for 2017 

1/31/2018  Hawai'i Tourism Authority Set New Record Totals in 2017

1/25/2018  Hawai‘i Hotels Statewide Set New Annual Records in 2017 for Revenue Per Available Room and Average Daily Rate

1/24/2018 Hawai'i Convention Center Secures New Agreements to Host Futsal, Basketball, and Volleyball Tournaments Using its Sports Courts

1/18/2018 HTA Statement: Hawai'i Celebrates Polynesia's Football Legends and Future Stars

1/17/2018 HTA Encourages Fan Support to Make Pacific Rim Cup an Annual Soccer Showcase

1/16/2018 HTA Statement: Initial Travel Demand for Hawai'i Unaffected by False Missile Alert

1/13/2018 False Missile Alert Issued by the Hawaii Emergency Management Agency

1/11/2018 HTA: Randy Baldemor Stepping Down as COO 

1/11/2018 HTA Sponsoring Festivals - County of Maui Events Training Program 

1/10/2018 Hawai‘i Visitor Accommodation Units Surpassed 80,000 Statewide in 2017

1/9/2018 Statement by George Szigeti RE: HTA and PGA TOUR Extend Partnership to Host Hawai'i Golf Tournaments to 2022

1/4/2018 Hawai‘i Timeshare Properties Averaged 90.1 Percent Occupancy in Third Quarter 2017 

1/2/18 HTA 2018 President's Message



News Releases Archive













Hawaiian Culture Initiative

> Hawaiian Culture Initiative [pdf]  EN  CN  KR

Special Alert


For past Special Alert notices, click here.

Hawaiian Language Tools

Auto Correct Tool

> Read Me First [pdf]  EN  CN  KR


> MS Word XP 2003 [pdf]  EN  CN  KR

> MS Word 2007 [pdf]  EN  CN  KR

> MS Word 2010 [pdf]  EN  CN  KR

Download Files


> HawaiianList.docx

Hawaiian Glossary

> Glossary of Common Hawaiian Vocabulary [pdf]  EN  CN  KR

Hawaii Image Usage

> Hawaii Image Usage [pdf]  EN  JP CN  KR

Hawaiian Cultural Experiences

> Native Hawaiian Festivals [pdf]  EN  JP CN  KR

> Royal Palaces of Hawaii [pdf]  EN  JP CN  KR

> Hawaii Heritage Sites [pdf]  EN  JP CN  KR

> So Much More Hawaii [pdf]  EN  CN  KR

> Statewide Itinerary Maps [pdf]  EN  JP CN  KR

> Signature Events [pdf]  EN  CN  KR

Style & Resource Guide

> Style & Resource Guide [pdf]  EN  JP CN  KR

> Contact & Resource List [pdf]  EN  CN  KR


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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