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Maemae Program

Aloha Kakou,
Welcome to the Ma'ema'e Tool Kit!

Maemae - A Hawaiian Cultural Toolkit

These contents will assist you in representing Hawaii in a way that is consistent with our destination’s brand. It includes Hawaiian language tools, a Style and Resource Guide, a list of cultural activities and festivals, and other pertinent information about our destination.  Please click here to read the introduction piece before you browse the tool kit. 

Hawaii Tourism Authority

A quick overview of the Ma'ema'e Tool Kit (video)

News Releases & Statements

6/21/17 HTA Offers Funding to Programs Supporting Hawaiian Culture, Hawaii's Natural Resources and Community-Based Events in 2018 [pdf]

6/19/17 Registration Opens for 2017 Global Tourism Summit in Honolulu, Sept. 19-21 [pdf]

5/25/17 Hawaii Visitor Spending Rose 9 Percent in April 2017 [pdf]

5/19/17 Hawaii Tourism Authority Welcomes Sherry Menor-McNamara and Kelly Snaders to Serve on its Board of Directors [pdf]

5/9/17 Welcome Message for the U.S. Travel Association [pdf]

5/5/2017 HTA Statement: Tourism Industry Encouraged to Recognize Hawaii's #FacesofTravel [pdf]

4/28/2017 Hawaii Visitor Spending Increased 12.3 Percent in March 2017 [pdf]

4/20/2017 HTA Statement: Rat Lungworm Disease is Very Rare and Easily Preventable in Hawaii [pdf]

4/13/2017 HTA Statement: Proposed Legislation Impacting Hawaii's Tourism Future [pdf]

3/29/2017 VIsitor Spending Increased 11.5 Percent in February 2017 [pdf]

3/16/2017 Hawaii Tourism Authority Issues State's First-Ever Studies on LGBT Travel [pdf]

3/9/2017 Hawaii Tourism Authority Issues Two Studies on Alternative Accomodations [pdf]

2/28/2017 Hawaii Visitor Statistics Results for January 2017 [pdf]

2/27/2017 Hawaii Tourism Authority Supporting 128 Hawaiian Culture, Environment and Community Programs in 2017 [pdf]

1/31/2017 Hawaii Convention Center’s Green Efforts Help 2016 IUCN World Conservation Congress Achieve Coveted Sustainability Certification [pdf]

1/30/2017 Hawaii Visitor Statistics Results for 2016 [pdf]

1/13/2017 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: Delta Announces New Daily Nonstop Flights Between Seattle and Kauai [pdf]

1/4/2017 HTA, L.A. Clippers Team Up for Hawaii Night Celebration at STAPLES Center [pdf]

12/28/2016 Hawaii Visitor Statistics Results for November 2016 [pdf]

12/21/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: Hawaiian's Haneda-Kona Service Expands Hawaii's Appeal to Japan Travelers [pdf]

12/20/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: National Showcase for Hawaii Bowl, Hawaiian Airlines Diamond Head Classic [pdf]

12/5/2016 HTA Teams Up with the L.A. Clippers on Hawaii Marketing Partnership [pdf]

12/1/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: New Customs Facility in Kona Opens the Skies to International Flights [pdf]

11/30/2016 Hawaii Visitor Statistics Results for October 2016 [pdf]

11/17/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: Hawaii Hosting First-Ever WTA Tennis Tournament, November 20-27 [pdf]

11/9/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: HTA Partners with ESPN on State Farm Armed Forces Classic in Honolulu [pdf]

10/27/2016 Hawaii Visitor Statistics Results for September 2016 [pdf]

10/26/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: Hawaii Makes History Hosting Women's Tennis Fed Cup for Second Straight Year [pdf]

10/13/2016 HTA Issues RFP Seeking Executive Producer for 2017 Hawaii Tourism Conference, September 19-21, 2017 [pdf]

9/30/2016 August 2016 Visitor Statistics [pdf]

9/30/2016 Hawaii Visitor Statistics Results for August 2016 [pdf]

9/28/2016 Surfing Legends Buffalo Keaulana and George Downing Honored with Tourism Legacy Awards at Hawaii Tourism Conference [pdf]

9/22/2016 Hawaii Virtual Reality Experience to Debut at Tourism Conference, Sept. 26-30 [pdf]

9/21/2016 Culture, Diversity and Innovation Highlights Hawaii Tourism Conference, Sept. 26-30 [pdf]

9/14/2016 Hawaiian Culture Being Showcased at the Hawaii Tourism Conference, Sept. 26-30 [pdf]

9/6/2016 Tourism Conference Focusing on Hawaii's Travel Future, Sept. 26-30 [pdf]

9/2/2016 Hurricane Lester Continues its Trek North Away from Hawaii [pdf]

9/2/2016 Hurricane Lester Moving Farther Away North from the Hawaiian Islands  [pdf]

9/1/2016 Hurricane Lester Expected to Weaken, Pass North of Hawaii this Weekend  [pdf]

8/30/2016 Hurricane Madeline Weaking, but Maintaining Trek to Pass South of Hawaii  [pdf]

8/30/2016 Hawaii Visitor Statistics Results for July 2016 [pdf]

8/29/2016 HTA Issues RFPs to Provide Funding Support of Hawaiian Culture, Environment and Community Programs in 2017 [pdf]

8/10/2016 Hawaii Surfing Association Contests Statewide Benefiting from HTA Support [pdf]

8/8/2016 New GoHawaii App Offers Travel, Safety Advice for Enjoying the Hawaiian Islands [pdf]

8/4/2016 HTA Awards Hawaii Sports Marketing Contract to Ascendent Sports Group [pdf]

8/1/2016 HTA's Expanded Hawaii Tourism Conference, Sept. 26-30, Focuses on Transforming Tourism Together [pdf]

7/28/2016 Hawaii Visitor Statistics Results for June 2016 [pdf]

7/28/2016 June 2016 Visitor Statistics

7/20/2016 The Passing of U.S. Representative Mark Takai [pdf]

6/30/2016 Hawaii Visitor Statistics Results for May 2016 [pdf]

6/30/2016 May 2016 Visitor Statistics

6/9/2016 HTA Welcomes Hawaii Open to Oahu [pdf]

6/7/2016 HTA Appoints Kalani Kaanaana Director of Hawaiian Cultural Affairs [pdf]

6/2/2016 HTA Teams Up With Lifeguards Statewide to Offer Junior Lifeguard Program [pdf]

6/1/2016 NFL Exercises Opt-Out Clause for 2017 Pro Bowl; Game is Moving from Honolulu to Orlando [pdf]

5/26/2016 Hawaii Visitor Statistics Results for April 2016

5/26/2016 April 2016 Visitor Statistics

5/24/2016 HTA Expands to Hong Kong  [pdf]

5/17/2016 HTA Awards Marketing Contracts for United States, Canada, Japan and Global MCI [pdf]

5/16/2016 HTA Earns President's "E" Award for Export Service of Tourism [pdf]


News Releases Archive













Hawaiian Culture Initiative

> Hawaiian Culture Initiative [pdf]  EN  CN  KR

Special Alert

Re: Information on Rat Lungworm Disease in Hawai‘i

April 20, 2017

In 2017, Hawai‘i has experienced an unusual spike in rat lungworm infections, a rare disease most commonly found in Asia and the South Pacific.

As the Hawai‘i State Department of Health has emphasized, this disease is easily preventable by properly washing and storing food before eating.

At a news conference on April 19, State Health officials said consumers have nothing to fear when dining out, as restaurants and retail operations follow rules and regulations for food service.

Hawai‘i, which has 1.4 million residents and welcomed more than 8.9 million visitors in 2016, typically reports between one to 11 cases of rat lungworm disease annually.

The Department of Health is currently monitoring 11 confirmed cases of rat lungworm disease reported this year, with several additional suspected cases being investigated. Of the confirmed cases, six are from Maui, involving four residents and two visitors, with five residents from the island of Hawaii.

Rat lungworm disease, or Angiostrongyliasis, is an infection caused by a parasitic worm in rats, slugs and snails that is passed on to people under unusual circumstances.

People get infected by eating raw or undercooked snails or slugs infected with the parasite, or from eating raw produce (such as lettuce) that contains a small snail or slug or part of one.

Most recover fully without treatment. There is no medication or specific treatment for the disease. In the most severe cases, people can be afflicted with pain, neurological problems, and disability.

Preventing Infections

The Department of Health advises that people can prevent rat lungworm infection from occurring by using common sense precautions in the handling of food, including:

  • Appropriately storing, inspecting and washing all food, especially produce.

  • Washing local produce thoroughly – no matter where it comes from – before eating.

  • Being diligent in controlling the spread of slugs, snails and rats on properties, especially if one maintains a home garden.

  • Watching young children while they play outdoors to prevent them from putting a snail or slug in their mouth.

For more information about rat lungworm disease, please click on the following link to the Hawaii State Department of Health website.

Travel to Hawai‘i

Leisure travelers or business groups can book their Hawai‘i trips with confidence, as no travel health advisories have been issued related to rat lungworm disease.

For past Special Alert notices, click here.

Hawaiian Language Tools

Auto Correct Tool

> Read Me First [pdf]  EN  CN  KR


> MS Word XP 2003 [pdf]  EN  CN  KR

> MS Word 2007 [pdf]  EN  CN  KR

> MS Word 2010 [pdf]  EN  CN  KR

Download Files


> HawaiianList.docx

Hawaiian Glossary

> Glossary of Common Hawaiian Vocabulary [pdf]  EN  CN  KR

Hawaii Image Usage

> Hawaii Image Usage [pdf]  EN  JP CN  KR

Hawaiian Cultural Experiences

> Native Hawaiian Festivals [pdf]  EN  JP CN  KR

> Royal Palaces of Hawaii [pdf]  EN  JP CN  KR

> Hawaii Heritage Sites [pdf]  EN  JP CN  KR

> So Much More Hawaii [pdf]  EN  CN  KR

> Statewide Itinerary Maps [pdf]  EN  JP CN  KR

> Signature Events [pdf]  EN  CN  KR

Style & Resource Guide

> Style & Resource Guide [pdf]  EN  JP CN  KR

> Contact & Resource List [pdf]  EN  CN  KR


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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