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Sporting events can enhance Hawaii’s economy, image and quality of life.  Recognizing these benefits, HTA developed a sports marketing program designed to increase Hawaii’s sports presence to a globally competitive level, diversify the visitor experience, highlight the State’s diversity and build a sustainable sport tourism market. 

Designed to help HTA achieve its goal of growing visitor expenditures, program benefits to the State of Hawaii of this include:

  1. Economic impact. People coming to Hawaii to participate, attend or operate events translates to visitor spending, which helps to create and sustain jobs, and generate state and local tax revenues.
  2. Media Coverage. Positive media and publicity generated from national and international TV / media coverage helps to showcase Hawaii as an attractive visitor destination and a desirable sports venue.
  3. Enhancing Residents' Quality of Life. Sporting events provide residents with opportunities to attend or participate in additional leisure activities which add to our quality of life. In addition, each event requires the support of numerous volunteers. For many people who take part in these types of events, they do so to be able to personally contribute and to be part of something important.  Lastly, with almost every major event having a charitable component to them, participants and organizers are able to give back to our island communities.

Event Sponsorship Proposals

HTA is always open to exploring new sporting event opportunities.  If your event meets the above goals, please submit a formal request to

Due to the high influx of proposals received, we will only review those which are complete and include the following details:  tourism support & benefits for community, media assets, content opportunities, alignment with HTA brand & objectives, and proposed fee.  All submissions will receive a response regardless of the outcome of our review.

Current Sporting Events supported by the HTA

NFL Pro Bowl January 2016 Oahu
Hyundai Tournament of Champions  January 2016 Maui
Sony Open in Hawaii January 2016 Oahu
Mitsubishi Electric Championship at Hualalai January 2016 Hawaii Island
Fed Cup February 2016 Hawaii Island
LPGA Lotte Championship April 2016 Oahu
Aloha Invitational NCAA Volleyball April 2016 Oahu
Ohana Cup June 2016 Oahu
Kauai Marathon August 2016 Kauai
Duke's Ocean Fest August 2016  Oahu
Ironman World Championships October 2016 Hawaii Island
Hawaiian Airlines Rugby Cup October 2016 Oahu
Xterra World Championships October 2016 Maui
EA Sport Maui Invitational November 2016 Maui
XTERRA Trail Run World Championship December 2016 Oahu
Diamond Head Classic December 2016 Oahu
Hawaii Bowl December 2016 Oahu
Honolulu Marathon December 2016 Oahu
Spike & Serve December 2016 Oahu

DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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