Sporting events can enhance Hawaii’s economy, image and quality of life. Recognizing these benefits, HTA developed a sports marketing program designed to increase Hawaii’s sports presence to a globally competitive level, diversify the visitor experience, highlight the State’s diversity and build a sustainable sport tourism market.
Designed to help HTA achieve its goal of growing visitor expenditures, program benefits to the State of Hawaii of this include:
- Economic impact. People coming to Hawaii to participate, attend or operate events translates to visitor spending, which helps to create and sustain jobs, and generate state and local tax revenues.
- Media Coverage. Positive media and publicity generated from national and international TV / media coverage helps to showcase Hawaii as an attractive visitor destination and a desirable sports venue.
- Enhancing Residents' Quality of Life. Sporting events provide residents with opportunities to attend or participate in additional leisure activities which add to our quality of life. In addition, each event requires the support of numerous volunteers. For many people who take part in these types of events, they do so to be able to personally contribute and to be part of something important. Lastly, with almost every major event having a charitable component to them, participants and organizers are able to give back to our island communities.
|NFL Pro Bowl||January 2016||Oahu|
|Hyundai Tournament of Champions||January 2016||Maui|
|Sony Open in Hawaii||January 2016||Oahu|
|Mitsubishi Electric Championship at Hualalai||January 2016||Hawaii Island|
|Fed Cup||February 2016||Hawaii Island|
|LPGA Lotte Championship||April 2016||Oahu|
|Aloha Invitational NCAA Volleyball||April 2016||Oahu|
|Ohana Cup||June 2016||Oahu|
|Kauai Marathon||August 2016||Kauai|
|Duke's Ocean Fest||August 2016||Oahu|
|Ironman World Championships||October 2016||Hawaii Island|
|Hawaiian Airlines Rugby Cup||October 2016||Oahu|
|Xterra World Championships||October 2016||Maui|
|EA Sport Maui Invitational||November 2016||Maui|
|XTERRA Trail Run World Championship||December 2016||Oahu|
|Diamond Head Classic||December 2016||Oahu|
|Hawaii Bowl||December 2016||Oahu|
|Honolulu Marathon||December 2016||Oahu|
|Spike & Serve||December 2016||Oahu|