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Major Market Areas

HTA segments the world tourism market into major market areas (MMA) for marketing purposes. These MMA display generally similar travel characteristics and competitive conditions.

State Total Visitors by Air
2016 Total Visitors by Air Highlights [xls]
2015 Total Visitors by Air Highlights [xls]
2016 State Fact Sheet [pdf]

U.S. West
2016 U.S. West Highlights [xls]
2015 U.S. West Highlights [xls]
2016 U.S. Fact Sheet [pdf]
View U.S. West Research & Reports

U.S. East
2016 U.S. East Highlights [xls]
2015 U.S. East Highlights [xls]
2016 U.S. Fact Sheet [pdf]
View U.S. East Research & Reports

Japan
2016 Japan Highlights [xls]
2015 Japan Highlights [xls]
2016 Japan Fact Sheet [pdf]
View Japan Research & Reports

Canada
2016 Canada Highlights [xls]
2015 Canada Highlights [xls]
2016 Canada Fact Sheet [pdf]
View Canada Research & Reports

Other Asia
2016 Other Asia Highlights [xls]
2016 China Highlights [xls]
2016 Korea Highlights [xls]
2016 Taiwan Highlights [xls]
2015 Other Asia Highlights [xls]
2015 China Highlights [xls]
2015 Korea Highlights [xls]
2015 Taiwan Highlights [xls]

2016 China Fact Sheet [pdf]
2016 Korea Fact Sheet [pdf]
2016 Taiwan Fact Sheet [pdf]
View Other Asia Research & Reports

Europe
2016 Europe Highlights [xls]
2015 Europe Highlights [xls]
2016 Europe Fact Sheet [pdf]
View Europe Research & Reports

Australia & New Zealand
2016 Oceania Highlights [xls]
2016 Australia Highlights [xls]
2016 New Zealand Highlights [xls]
2015 Oceania Highlights [xls]
2015 Australia Highlights [xls]
2015 New Zealand Highlights [xls]

2016 Oceania Fact Sheet [pdf]
View Australia & New Zealand Research & Reports

Latin America
2016 Latin America Highlights [xls]
2015 Latin America Highlights [xls]
View Latin America Research & Reports

 

 

DIACRITICALS

HawaiiTourismAuthority.org recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. HawaiiTourismAuthority.org recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

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Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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