Maemae - Cultural Hawaiian Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Community Programs

Initiatives that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

See Kukulu Ola Program

See Aloha Aina Program 

See the Community Enrichment Program 

Announcements

Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

January 2020 Announcement

See All Announcements

What We Do

We offer research, industry and marketing expertise to enhance and showcase Hawaii's people, place and culture in order to deliver an incomparable visitor experience.

Brand Marketing

Brand Marketing

Brand Marketing

HTA works to promote Hawaii's brand around the world.

Branding Efforts

Our Strategic Plan

Our Strategic Plan

Our Strategic Plan

Our vision and responsibilities in support of Hawaii tourism.

Read the Plan

HTA Programs

HTA Programs

HTA Programs

Programs in partnership with public and private sectors.

HTA's Programs

Research

Research

Research

HTA's research efforts help Hawaii compete against other destinations.

View Research