News Releases

Destination Management Action Plan Community Meetings for Lanai Postponed to December 2

For Immediate Release: November 8, 2021
HTA Release (21-46)

21-46 HTA_DMAP Lanai Meeting Postponed.pdf (1)

HONOLULU – The Hawaii Tourism Authority (HTA) and Maui Visitors and Convention Bureau (MVCB) are postponing the Destination Management Action Plan (DMAP) Meetings for the island of Lanai.

Originally planned for Tuesday, November 9, at 8:00 a.m. and 6:00 p.m., the virtual community meetings for Lanai residents have been rescheduled to Thursday, December 2, at the same times. Registration information will be forthcoming.

In these virtual, interactive community forums, tourism leaders will provide island updates specific to Lanai in a process that serves as a guide to rebuild, redefine and reset the direction of tourism on the respective islands. Participants will also have the opportunity to provide input on messaging to potential visitors to Lanai, in addition to asking questions.

The sessions will cover:

•    DMAP Overview and Updates
•    Malama Maui County Pledge
•    Malama Hawaii Program
•    Voluntourism Tri-Partnership
•    Lanai DMAP Advisory Board

Background on the DMAP Process

The Hawaii Tourism Authority (HTA) published the 2021-2023 Maui Nui Destination Management Action Plan (DMAP) in March 2021. It is part of HTA’s strategic vision and continuing efforts to manage tourism in a responsible and regenerative manner.

The DMAP was developed by the residents of Maui, Molokai and Lanai, and in partnership with the County of Maui and Maui Visitors and Convention Bureau (MVCB). The DMAP serves as a guide to rebuild, redefine and reset the direction of tourism on the three islands that make up Maui Nui. It identifies areas of need as well as solutions for enhancing the residents’ quality of life and improving the visitor experience.

The community-based plan focuses on key actions that the community, visitor industry and other sectors deem necessary over a three-year period. The foundation of the Maui DMAP is based on HTA’s 2020-2025 Strategic Plan. The actions are based on the four interacting pillars of HTA’s Strategic Plan – Natural Resources, Hawaiian Culture, Community and Brand Marketing.

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Media Contacts:

T. Ilihia Gionson
Public Affairs Officer
Hawaii Tourism Authority
(808) 973-2255 (o)
[email protected]