News Releases

Hawaii Tourism Authority Announces Resumption of Kukulu Ola and Aloha Aina Programs 


For Immediate Release: September 15, 2021
HTA Release (21-32)

HTA_2022 Kukulu Ola_Aloha Aina_RFPs_NR_Final.pdf

RFPs Now Online to Help Fund Programs Supporting Hawaiian Culture and Natural Resources in 2022 


HONOLULU – The Hawaii Tourism Authority (HTA) has announced that it is resuming its Kukulu Ola and Aloha Aina programs, and seeking proposals from the community. HTA has issued two Request for Proposals (RFPs) to provide funding support to qualified nonprofit organizations and programs that will perpetuate the Hawaiian culture and preserve natural resources in 2022.

The Kukulu Ola and Aloha Aina programs are a part of HTA’s commitment toward Malama Kuu Home (caring for my beloved home) and the interacting pillars of its 2025 Strategic Plan. RFPs for these programs were not issued for 2021 due to the COVID-19 pandemic and availability of funding.

“The purpose of the Kukulu Ola and Aloha Aina programs is to reinvest in our people and place by supporting the work of various community-based organizations throughout the state,” said Kalani Kaanaana, HTA’s Chief Brand Officer. “We’re eager to bring back these important programs and provide funding directly back into our communities.”

The Kukulu Ola program provides funding support to community-based awardees that enhance, strengthen and perpetuate the Hawaiian culture through genuine experiences for residents and visitors alike. Applicants are encouraged to review and download the Kukulu Ola RFP at: hawaiicommunityfoundation.org/HTA

The Aloha Aina program provides funding support to responsible community-based entities with an emphasis on aina-kanaka (land-human) relationships and knowledge that manage, preserve and regenerate Hawaii’s natural resources and environment. Applicants are encouraged to review and download the Aloha Aina RFP at: hawaiicommunityfoundation.org/HTA

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Media Contacts:

Kalani Ka‘anā‘anā
Chief Brand Officer
Hawaii Tourism Authority
808-973-2272 (o) (o)
[email protected]