Other Research

Other Research

LGBT Market

With major public and private investment made in Hawaii's visitor product, the destination has further positioned the product and itself towards the high yielding visitor. To uncover the high yielding visitor, specific customer profiles or lifestyle segments have emerged which have found harmony with our destination.

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Marketing Effectiveness Study

With major public and private investment made in Hawaii's visitor product, the destination has further positioned the product and itself towards the high yielding visitor. To uncover the high yielding visitor, specific customer profiles or lifestyle segments have emerged which have found harmony with our destination.

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