Other Research
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LGBT Market
With major public and private investment made in Hawaii's visitor product, the destination has further positioned the product and itself towards the high yielding visitor. To uncover the high yielding visitor, specific customer profiles or lifestyle segments have emerged which have found harmony with our destination.
Hawaii 2017 Japan Report posted 10/16/17
Hawaii 2017 Taiwan Report posted 10/16/17
Hawaii 2016 USA Report posted 03/15/17
Hawaii 2016 Canada Report posted 03/15/17
Hawaii 2016 Mainland China Report posted 05/15/17
Hawaii 2016 Australia Report posted 03/15/17
Marketing Effectiveness Study
With major public and private investment made in Hawaii's visitor product, the destination has further positioned the product and itself towards the high yielding visitor. To uncover the high yielding visitor, specific customer profiles or lifestyle segments have emerged which have found harmony with our destination.