Brand Marketing

HTA guides the state’s leading industry to stay current with worldwide trends and implement strategies to reinforce Hawaii’s appeal in primary markets while developing new markets globally. HTA adapts its focus whenever needed, consistently elevating Hawaii’s brand, enacting effective marketing programs to counter economic downturns, and being a valued resource for supporting communities’ needs.

Maemae - Cultural Hawaiian Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Community Programs

Initiatives that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

See Kukulu Ola Program

See Aloha Aina Program 

See the Community Enrichment Program 

Announcements

Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

January 2020 Announcement

See All Announcements