AVIAREPS Marketing Garden Holdings Ltd. is contracted by HTA for brand marketing management services in Korea.


Market Overview

The Korean market is an important source market from Asia for Hawaii. Affluent travelers from high-end market segments are primarily from the Seoul and Busan regions. Hawaii continues to be a favored romance destination for Koreans. In 2019, this high-value segment accounted for more than 26% of all Korean visitors to Hawaii.  Hawai‘i Tourism Korea (HTK) will recover the Hawaii travel market from the COVID-19 pandemic by revitalizing market demands in collaboration with industry partners with refined strategies.


  • Accelerate the pace of Hawaii bookings and stimulate the call-to-action in partnership with online booking platforms run by retail groups and trade partners.
  • Develop strategic marketing co-ops with key airlines to stimulate resumption and growth in air services for the competitive post-pandemic era.
  • Launch a new initiative, the “Sustainable & Safe Hawaii Branding Campaign” with leading OTAs and consumer brands with large fan bases. Promotion will aim to inspire Korean travelers to continue visiting the Hawaiian Islands and deliver the key messages of the campaign to foster responsible patronage of the islands.
  • Partner with NAVER, the largest internet portal site in Korea, to promote “Experience Aloha, It is Time Again.” HTK will publish a series of Hawaii posts to position the Hawaiian Islands as a safe travel destination during the post-COVID-19 era. Each post will be developed along a specific theme embracing HTA’s four strategic pillars to target high-spending and mindful Korean travelers.

Contact Information

Hawaii Tourism Korea

Irene Lee, Country Director
Donghwa Bldg. 10F,
106 Seosomun-ro, Joong-gu,
Seoul, Korea 04513

Telephone: 82-2-777-0033
Fax: 82-2-777-8179

Email: [email protected]
Website: www.gohawaii.com/kr

Maemae Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

Log In

Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

See All Partnership Opportunities


Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

See All Announcements