Sports Marketing

HTA has a defined sports marketing strategy in place to determine sports events that bolster the state’s leading industry of tourism and are in-line with Hawai‘i’s brand image.

Sports Brand Marketing

Sports Brand Marketing is a vital platform for HTA in supporting the state's tourism efforts. Sports programs extend the brand image and marketing of Hawaiʻi, promote the rich cultural sporting history of our people, and drive desire from a worldwide audience to visit the islands. Sports programs generate tremendous value to both our communities and our economy.

The main objectives guiding HTA’s Sports Brand Marketing strategy are:

  • Partner with sports/participation programs that enhance the image, reputation, brand and culture of Hawaiʻi.
  • Select programs with clear action steps that will produce the greatest community impact.
  • Mandate that programs include a community benefits package.
  • Target programs that will have an impact in our major source market area’s.
  • Target major championship events.
  • Consider media-only sports related programs featuring Hawaiʻi.

Iron Man Competition


Events

Current Sporting Events supported by the HTA
Sentry Tournament of Champions January, 2022 Maui, HI
Sony Open  January, 2022 Oahu, HI
Mitsubishi Championship January, 2022 Hawaii, HI
Polynesian Football High School All-Star Game January, 2022 Oahu, HI
Big West Conference Tournaments  March/April, 2022 Las Vegas, NV and Oahu, HI

Maemae Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

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Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Announcements

Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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