The Hawaii Visitors and Convention Bureau (HVCB) is contracted by HTA for brand marketing management services in the United States.

U.S. West & U.S. East

Market Overview

The U.S. West and U.S. East are Hawaii’s two largest source markets for visitors. The U.S. West market includes visitors who travel to Hawaii from the 12 states west of the Rockies, and the U.S. East includes all other states. HVCB’s COVID-19 recovery plan continues to focus on welcoming back repeat visitors who know the islands and want to malama (take care of) Hawaii during their visit. 


  • Continue to educate visitors pre- and post-arrival about Hawaii’s Safe Travels program.
  • Promote the Malama Hawaii campaign, a partnership with visitor industry partners and volunteer organizations that invites visitors to stay in a new way – to take the time to really know the island, form a deeper connection with Hawaii’s culture, travel mindfully and malama Hawaii.

Contact Information

Jay Talwar
Senior Vice President and Chief Marketing Officer
Hawaii Visitors and Convention Bureau
2270 Kalakaua Avenue, Suite 801
Honolulu, Hawaii 96815

Telephone: (808) 924-0220
Fax: (808) 924-0291
Email: [email protected]
Website - Corporate: www.hvcb.org
Website - Leisure Consumer: www.gohawaii.com

Maemae Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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