Feb 09, 2022

Winter Tourism Update —

Winter Tourism Update -

Feb 09, 2022

Registration is now available for the Hawai‘i Tourism Authority’s (HTA) Winter Tourism Update, which will be held during a live, virtual presentation on Wednesday, February 9, from 9 a.m. to 12 p.m. HST.

During this update, we will be sharing our progress on fulfilling HTA’s Strategic Plan, with a focus on our brand marketing pillar which is aimed at protecting and enhancing Hawai‘i’s globally competitive brand in a way that is coordinated, authentic, and market-appropriate. A detailed agenda is included below.

The presentation will be made via Zoom and registration is free and open to the public. Advance registration is recommended, as capacity is limited. Presentations will be posted to HTA’s website for those who are unable to attend.


9:00 a.m.
Wehena (Opening Protocol) and Welcome Remarks

9:15 a.m.
Update on Destination Management Action Plans and Brand Management Initiatives

9:30 a.m.
Tourism Economic Outlook

9:40 a.m.
Brand Marketing and Management Plans for USA, Canada, Oceania, China, Korea and Japan

11:00 a.m.
Meetings, Conventions and Incentives (MCI) Market Update 

11:15 a.m.

11:45 a.m.
Concluding Remarks and Panina (Closing Protocol)