HTA Programs

The HTA's primary responsibility is to ensure that Hawaii delivers on its brand promise. This requires initiatives (see below) that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii's natural and cultural resources and honoring its people and heritage.
Hawaiian Culture

Hawaiian Culture

The Hawaiian culture is integrated into every element of HTA’s programs to support Hawaii.

More about Hawaiian Culture

Community Enrichment Program

Community Enrichment Program

These community-based programs are being provided by residents and volunteers who are steadfast in their determination to make Hawaii a better place to live.

More about Community Enrichment Program

Natural Resources

Natural Resources

Their beauty unparalleled, Hawaii’s natural resources are among the most precious in the world and one of the greatest assets to our quality of life in the Islands.

More about Natural Resources

Workforce Development

Workforce Development

HTA supports programs encouraging Hawaii’s young people to stay at home in the Islands and pursue careers in travel and hospitality.

More about Workforce Development

Sports Marketing

Sports Marketing

Sports events with broad appeal serve to further elevate Hawaii’s key attributes as a destination compared to other locations worldwide.

More about Sports Marketing

Safety & Security

Safety & Security

The safety and security of both residents and visitors are always HTA’s top priorities.

More about Safety & Security

Maemae - Cultural Hawaiian Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

Log In

Community Programs

Initiatives that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

See Kukulu Ola Program

See Aloha Aina Program 

See the Community Enrichment Program 

Announcements

Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

January 2020 Announcement

See All Announcements