Community Enrichment Program

Supporting community groups who have pledged to help Hawaii’s future by preserving these treasured traditions gives us tremendous satisfaction.

Community Enrichment Program

For 2020, HTA has awarded $2.65 million through its Community Enrichment Program to 94 programs committed to making Hawaii a better place for our collective future.

The Community Enrichment Program fosters community-based tourism projects to improve and enrich Hawaii’s product offerings.  It supports a diverse array of festivals, events and year-round programs in the niche areas of culture, education, health and wellness, nature, agriculture, sports, technology, and voluntourism.  These community-based projects provide unique, authentic and highly-valued visitor experiences and represents activities that are developed by our community, for our community, and are things the community is willing to and wants to share with our visitors. CEP encourages innovative tourism products.  For a listing of 2020 CEP projects and events, click here.


HTA invests in various workshops throughout the year to build individual skills and develop organization’s capacity to carry out projects.  In 2020, the following workshops are scheduled:

  • Fundraising & Financial Management Webinars 2020
    Partnering with Hawaii Alliance of Nonprofit Organizations (HANO), a training series of webinars targeted to Hawaii’s non-profits on rethinking fundraising & special events and financial management.  Hear from experts in their fields. These sessions are from 10:00 am to 11:30 am.

  • Rethinking Fundraising and Special Events During COVID-19 webinar
    Social distancing orders have made it difficult for nonprofits to run many in-person fundraising/special events that are critical to supporting their missions. Our panelists will share lessons learned in pivoting to virtual events and creative solutions if you can't go virtual. The session will include talk story time for Q&A.

    Panelists: Cathy Alsup, CFRE, Executive Director, American Cancer Society Hawaii Pacific; Dennis Brown, President/CEO, Big Brothers Big Sisters Hawai‘i; Melissa Geiger, Managing Director, Aloha Theatre; and Joan Naguwa, Executive Director, HUGS. Moderator: Patti Look, CFRE, The FundDevelopment Group

    To view the May 7 webinar click here.

  • Nonprofit Finance: Strategies for Navigating During COVID-19 webinar

    Panelists, Catha Lee Combs, CPA, Managing Director, Wikoff Combs & Co., LLC and Kilikini Mahi, Principal, KM Consulting, will share best practices in financial management that are even more critical during the COVID-19 pandemic and discuss tips and tools for compiling and visualizing critical financial information to share with your board and funders. The session will include talk story time for Q&A and sharing lessons learned.

    May 12 at 10:00 am to 11:30 am

    Register here

    May 19 at 10:00 am to 11:30 am

    Register here

  • Growing Success IV: Festivals & Events Workshops
    In partnership with the International Festivals & Events Association (IFEA), a series of educational workshops targeted to festivals and events organizers.  These workshops are geared to enhance the success of Hawaii’s festivals and events.  More information to follow. 

  • 2020 Hawaii Agri-Tourism Workshops 
    These all-day workshops, designed by Hawaii Agritourism Association and GoFarm Hawaii, are geared towards 1) Agribusiness/farm owners and tour operators looking to collaborate; 2) Small businesses or restaurants interested in adding a farm or aina (land) component to their brand; and 3) Community organizations looking to diversify their business models with agriculture and tourism. This series of workshops will take place on Oahu, Maui, Hawaii Island, Molokai, and Kauai. Cost is $30. Dates are pending. For more information visit:

Maemae - Cultural Hawaiian Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Community Programs

Initiatives that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

See Kukulu Ola Program

See Aloha Aina Program 

See the Community Enrichment Program 


Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

January 2020 Announcement

See All Announcements