Community Enrichment Program

Supporting community groups who have pledged to help Hawaii’s future by preserving these treasured traditions gives us tremendous satisfaction.

Community Enrichment Program

For 2020, HTA has awarded $2.65 million through its Community Enrichment Program to 94 programs committed to making Hawaii a better place for our collective future.

The Community Enrichment Program fosters community-based tourism projects to improve and enrich Hawaii’s product offerings.  It supports a diverse array of festivals, events and year-round programs in the niche areas of culture, education, health and wellness, nature, agriculture, sports, technology, and voluntourism.  These community-based projects provide unique, authentic and highly-valued visitor experiences and represents activities that are developed by our community, for our community, and are things the community is willing to and wants to share with our visitors. CEP encourages innovative tourism products.  For a listing of 2020 CEP projects and events, click here.

A Request for Proposals for 2021 CEP projects and events will be issued in mid-April 2020.  


HTA invests in various workshops throughout the year to build individual skills and develop organization’s capacity to carry out projects.  In 2020, the following workshops are scheduled:

  • Good Grantsmanship, Proposal Writing & Financial Management Training Series 2020
    (week of May 11)

    Partnering with Hawai‘i Alliance of Nonprofit Organizations (HANO),  a training series targeted to Hawai‘i’s non-profits will feature back-to-back half-day trainings on good grantsmanship and financial management.  In the good grantsmanship 3-hour training, learn best practices in writing proposals, where grants sit in the overall sustainability picture, and identify funding sources that might be a good fit for your project/program.  The 3-hour financial management training will provide best practices for nonprofit organizations in the areas of accounting methods, understanding financial statements, financial ratios, beyond the basic financial statements, and appropriate internal and external controls. More information to follow. 

  • Growing Success IV: Festivals & Events Workshops
    (week of October 13)

    In partnership with the International Festivals & Events Association conducts an all-day workshop on the islands of O‘ahu, Maui, Hawai‘i, and Kaua‘i scheduled the week of October 13.  This workshop is geared to enhance the success of Hawai‘i’s festivals and events.  More information to follow. 

  • 2020 Hawaii Agri-Tourism Workshops 
    These all-day workshops, designed by Hawaii Agritourism Association and GoFarm Hawaii, are geared towards 1) Agribusiness/farm owners and tour operators looking to collaborate; 2) Small businesses or restaurants interested in adding a farm or aina (land) component to their brand; and 3) Community organizations looking to diversify their business models with agriculture and tourism. This series of workshops will take place on Oahu, Maui, Hawaii Island, Molokai, and Kauai. Cost is $30. Dates are pending. For more information visit:

Maemae - Cultural Hawaiian Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Community Programs

Initiatives that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

See Kukulu Ola Program

See Aloha Aina Program 

See the Community Enrichment Program 


Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

January 2020 Announcement

See All Announcements