Community Enrichment

Community-created projects, festivals and events provides authentic experiences that showcase Hawaii’s multi-cultures. Training workshops and resources offered to further develop skills and tourism products.

Community Enrichment

For 2020, HTA has awarded $2.65 million through its Community Enrichment Program to 94 programs committed to making Hawaii a better place for our collective future.

The Community Enrichment Program fosters community-based tourism projects to improve and enrich Hawaii’s product offerings.  It supports a diverse array of festivals, events and year-round programs in the niche areas of culture, education, health and wellness, nature, agriculture, sports, technology, and voluntourism.  These community-based projects provide unique, authentic and highly-valued visitor experiences and represents activities that are developed by our community, for our community, and are things the community is willing to and wants to share with our visitors. CEP encourages innovative tourism products.  For a listing of 2020 CEP projects and events, click here.


HTA invests in various workshops throughout the year to build individual skills and develop organization’s capacity to carry out projects.  In 2020, the following workshops are scheduled:

  • Hawaii Agri-Tourism Webinar Summer Series 2020 
    This series provides a crash course in Hawaii agri-tourism across the state of Hawaii. It is comprised of 3 sessions: 1) updates and market opportunities for Hawaii island (July 21), Kauai (July 23), Maui County (July 28), and Oahu (July 31); 2) Compliance and planning; and 3) Grant application preparation.  These workshops are geared towards 1) Agribusiness/farm owners and tour operators looking to collaborate; 2) Small businesses or restaurants interested in adding a farm or aina (land) component to their brand; and 3) Community organizations looking to diversify their business models with agriculture and tourism. This series of workshops are FREE. For more information visit:

  • Growing Success IV: Festivals & Events Workshops
    In partnership with the International Festivals & Events Association (IFEA), a series of educational webinars targeted to festivals and events organizers.  These workshops are geared to enhance the success of Hawaii’s festivals and events.  More information to follow

  • Fundraising & Financial Management Webinars 2020
    Partnering with Hawaii Alliance of Nonprofit Organizations (HANO), a training series of webinars targeted to Hawaii’s non-profits on rethinking fundraising & special events and financial management.  Hear from experts in their fields. These sessions are from 10:00 am to 11:30 am.

    • Rethinking Fundraising and Special Events During COVID-19 webinar
      Social distancing orders have made it difficult for nonprofits to run many in-person fundraising/special events that are critical to supporting their missions. Our panelists will share lessons learned in pivoting to virtual events and creative solutions if you can't go virtual. The session will include talk story time for Q&A.

      Panelists: Cathy Alsup, CFRE, Executive Director, American Cancer Society Hawaii Pacific; Dennis Brown, President/CEO, Big Brothers Big Sisters Hawai‘i; Melissa Geiger, Managing Director, Aloha Theatre; and Joan Naguwa, Executive Director, HUGS. Moderator: Patti Look, CFRE, The FundDevelopment Group

      To view the May 7 webinar click here.

    • Nonprofit Finance: Strategies for Navigating During COVID-19 webinar
      Panelists, Catha Lee Combs, CPA, Managing Director, Wikoff Combs & Co., LLC and Kilikini Mahi, Principal, KM Consulting, will share best practices in financial management that are even more critical during the COVID-19 pandemic and discuss tips and tools for compiling and visualizing critical financial information to share with your board and funders. The session will include talk story time for Q&A and sharing lessons learned.

      To view the May 19 webinar click here.

Maemae - Cultural Hawaiian Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Community Programs

Initiatives that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

See Kukulu Ola Program

See Aloha Aina Program 

See the Community Enrichment Program 


Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

Register Now: Hawaii Agri-Tourism Webinar Summer Series 2020

Free Online Training: Certificate for Customer Service in Hawaii

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