Destination Management Action Plans

The Community-Based Tourism program supports initiatives that the community, visitor industry, and other sectors deem necessary to move Hawaii’s visitor industry forward.

Destination Management Action Plans

HTA, in partnership with the counties and the respective island visitors bureau, developed Destination Management Action Plans (DMAPs) for Kauai, Maui Nui (Maui, Molokai and Lanai), Oahu and Hawaii Island. This work will help in recovery efforts and rebuild tourism.

As defined in HTA’s Strategic Plan 2020-2025, destination management includes attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.


  • Rebuild, redefine and reset tourism’s direction over a three-year period through a collaborative process
  • Collaborate and engage Hawaii’s visitor industry, communities, other sectors, and other government agencies
  • Identify areas of need that require management for proactive mitigation planning

Click on the cover photo to view the Destination Management Action Plan for Kauai, Maui Nui (Maui, Molokai and Lanai), Hawaii Island and Oahu.