Natural Resources

To respect, enhance and perpetuate Hawaii's natural resources to ensure a high level of satisfaction for residents and visitors.

Natural Resources

The Hawaiian Islands are some of the most ecologically diverse in a single location. These islands hold 27 of 38 Holdridge Lifezones, making them the single most habitat rich place on Earth. Their beauty unsurpassed and their fragility equally so. HTA is committed to supporting programs that protect their verdant beauty for generations to come.

HTA’s Aloha Aina program is focused on the lasting value of stewardship by responsible community-based entities with an emphasis on aina-kanaka (land-human) relationships and knowledge. The collective objective is to manage, conserve and revitalize Hawaii’s natural resources and environment.

A key program sponsored by HTA is the funding of the Ala Wai Watershed Collaborative. This public-private partnership with a diverse set of participating entities is working toward a holistic and systems-based solution to implement a regional plan and funding mechanism to improve the health of the overall watershed flowing into Mamala Bay and Waikiki Beach. 

In addition to supporting community programs, HTA partners with the State Department of Land and Natural Resources (DLNR) to enhance its efforts to protect Hawaii’s environment from mauka to makai (from the tops of our sacred mountains to the waters that give us life).


Aloha Aina

The Aloha Aina program is part of HTA’s commitment toward Malama Kuu Home (caring for my beloved home) and the interacting pillars of its 2025 Strategic Plan.

For 2020, HTA awarded $2,081,000 in funding through its Aloha Aina program to 34 nonprofit programs statewide in their efforts to maintain, preserve and protect Hawaii’s natural resources. Due to the COVID-19 pandemic and availability of funding the overall value of each project’s award was reduced by 50% in May 2020 and an RFP for this program was not issued for projects and events in 2021.

The Aloha Aina program provides funding support to responsible community-based entities with an emphasis on aina-kanaka (land-human) relationships and knowledge that manage, preserve, and regenerate Hawaii’s natural resources and environment. Applicants are encouraged to review and download the Aloha Aina RFP at: hawaiicommunityfoundation.org/HTA

View organizations that were funded in 2020:
Aloha Aina: https://www.hawaiitourismauthority.org/media/3719/aa-2020-selected-proposals.pdf

For more information about this initiative, contact Maka Casson-Fisher at (808) 973-2266 or via email at [email protected]

Malama Hawaii

In addition to supporting community based partners, the HTA provides funds to the Department of Land and Natural Resources (DLNR) to enhance their efforts in protecting Hawaii's environment from ma uka to ma kai (from the tops of our sacred mountains to the waters that give us life). Support provided included in room messaging, new outdoor interpretative signs in six languages including olelo Hawaii (Hawaiian language), as well as support to broadcast three documentaries on preserving our natural resources. 

The HTA also works closely with the Department of Land and Natural Resources to guide the expenditure of $3,000,000 in accordance with the 2016 HTA Strategic Plan. Funds primarily support the Division of State Parks and Na Ala Hele (Trail) programs of the DLNR.

Natural Resources Videos
The following videos were produced to increase awareness to residents and visitors about the fragility of Hawaii's natural environment and resources.  It is essential to educate the public, both visitors and residents about protecting our natural resources so that our islands continue to be a top choice to live and visit. 

Maemae Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

Log In

Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

See All Partnership Opportunities

Announcements

Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

See All Announcements