Maemae Tool Kit

Maemae Tool Kit

Maemae ToolKit

The Maemae Tool Kit is an invaluable resource for individuals hoping to better understand the Hawaiian culture and language, and how both of these fundamental attributes of Hawaii need to be accurately and sensitively presented in writing and speaking.

Even well-meaning people sometimes unintentionally misuse or misunderstand the meanings of Hawaiian language words or misinterpret the significance of Hawaiian cultural traditions. The Maemae Tool Kit is a foundational resource that helps prevent such misunderstandings from occurring.

HTA encourages everyone with an interest in the Hawaiian culture – be it learning more about the Hawaiian people, music, language, individual islands or history – to utilize the Maemae Tool Kit. It is free to download and bookmark, and available to everyone.

Maemae Introduction (en)

The different sections and links below are everything you will find within the Maemae Tool Kit.

Hawaiian Culture Initiative

This document is a summary of the issues and concerns surrounding the Hawaiian culture as it relates to tourism. It also outlines the initiatives and goals that lay the framework connecting the Hawaiian community and the visitor industry.

Hawaiian Language Tools

Language is not only a major vehicle for communicating thoughts and feelings, but also a fundamental expression of culture and identity. When representing any culture in copy, it is important to respect the language by adhering to appropriate rules of spelling, diacritics, and grammar. The Hawaiian language, in particular, is perhaps the most defining aspect of its culture. Considering this, it is especially important to represent Hawai'i and its culture both accurately and sensitively in any type of marketing material.

Hawaii Image Usage Guidelines

Over the years, the imagery used to represent Hawaii and Native Hawaiians has become less and less "Hawaii" in nature. Historically, this occurs when someone applies preconceived notions, stereotypes, and myths about another culture that are developed through their own dominant cultural experience, without understanding the importance of the host culture's own values, practices, symbols, and rituals.

This image resource will help you to distinguish between appropriate and authentic images of Hawaii versus inappropriate or stereotypical images. Use this guide when reviewing your material to ensure the accuracy and appropriateness of your chosen photos.

Hawaiian Cultural Experiences

This section serves to promote cultural activities that go beyond the typical visitor experience. However, please note that not all the activities and attractions described within are necessarily "cultural." Rather, certain cultural and historical experiences are highlighted while the remaining activities are mentioned to showcase the variety of special events and "off-the-beaten-path" attractions we have to offer in these islands.

Style & Resource Guide

This section focuses on HTA's "Style and Resource Guide," developed as a handy reference to clarify facts about the islands that have sometimes been miscommunicated. The guide covers various categories including language elements, proper places names, cultural sensitivities, and resources, among others. When putting together marketing material or creating media pieces, be sure to utilize this guide to check for appropriate information.

For questions regarding who to contact and where to look for specific information, please refer to the Contact and Resource List.

Hawaii Historical Timeline

This general timeline, detailing key points in Hawaii's history, highlights the change and transitions our destination has endured over the years. An accompanying timeline of world history will allow you to make sense of what was occurring globally at each point in time. These events demonstrate Hawaii's evolution, including the era in which it was recognized as an independent island kingdom.

Island Maps & Info

This section provides specific information about each of our six major islands - the Island of Hawaii, Maui, Lanai, Molokai, Oahu, and Kauai. We have included detailed maps of each island as well as sites-of-interest and statistics. Understanding the personality of each island will ideally assist you in your promotions and marketing of Hawaii as a collective destination.