How Do HTA’s Strategic Plan Goals Support Hawaii’s Future?
Improve the Integrity of the Destination
A successful tourism economy balances the needs of the community, visitors and the destination. The HTA must increase community support for tourism and be a better steward of the destination.
Ensure Stable Economic Benefits
To sustain consistent visitor arrivals and expenditures throughout the Hawaiian Islands, regardless of varying economic cycles or unforeseen events, the HTA must focus marketing on cultivating new arrivals and increasing visitor expenditures by attracting high-spending visitors and creating spending opportunities.
Elevate Hawaii’s Value Perception
To remain competitive, Hawaii must differentiate itself by promoting authentic experiences unique to the Hawaiian Islands as justification of value for travel costs. The HTA must maintain and improve air access to the Hawaiian Islands, protect Hawaii’s brand, and meet traveler expectations for accommodations and infrastructure.
Strengthen HTA’s Reputation
To be an effective leader, the HTA must be a forward-thinking, knowledge-based organization that uses information and research to develop programs and policies. The HTA must continually improve its ability to lead the industry and ensure transparency and accountability for its marketing efforts.