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As Hawaii's state tourism agency, the HTA uses its research, industry and marketing expertise to develop and implement the state's strategic tourism marketing plan. Equally important, the HTA is responsible for supporting programs that enhance and showcase Hawaii's people, place and culture in order to deliver an incomparable visitor experience.
Tourism Strategy Docs
Major Market Areas
Key Statistics
Looking for Something Different?
GoHawaii.com is Hawaii’s Official Travel Site. If you’re a prospective visitor, the site offers you an opportunity to explore – in depth – Hawaii’s six unique islands and create a travel experience that’s perfect for you. GO >
Meethawaii.com provides useful information for those who are researching Hawaii as a possible location for meetings, conventions, and incentive trips. GO >
Travelsmarthawaii.com provides tips and information about the Hawaiian Islands – from climate, to activities, to customs information and more. GO >
